The Google Ad Grants program has helped non-profits around the world improve their awareness while simultaneously producing results. Whether in the form of website visits, donations or any other kind of conversion, $10,000 USD a month in FREE ad spend is sure to make...
What is Lead Generation & Why Does it Work? In business, lead generation is the development of customer curiosity in regards to the goods or services of your company. In the end, we want to convert this curiosity into actual customer sales. You may have also heard...
If you work in digital marketing with a website you have probably heard the phrase “evergreen content”. But, what are evergreen posts and why are they so important? Today we’ll be describing the basic principles of evergreen content, why including...
The Step-by-Step Guide To Building Your Marketing Personas I am writing this post to recent graduates Jamie and Sarah who are moving into their professional life and want to learn more about online marketing world. I am also writing this post to Michael and Lindsay,...
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