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The Google Ad Grants program has helped non-profits around the world improve their awareness while simultaneously producing results. Whether in the form of website visits, donations or any other kind of conversion, $10,000 USD a month in FREE ad spend is sure to make an impact on organizations of all shapes and sizes. Are you a non-profit? There is $120,000 a year waiting for you. 

Mission

Caritasverband Frankfurt (Caritas Association Frankfurt) functions as a charity organization under the Catholic Church. With over 1500 employees and 2000 volunteers, Caritas provides a wide range of social services for those in need at over 100 different locations.

Marketing Goals

Caritasverband Frankfurt is an organization dedicated to the aid of those who are disadvantaged or homeless. They are able to finance social services and aid for those in need largely through online donations. The goal of Caritas is to increase their public profile and boost online donations through attracting more visitors to their website and events.

Process

The Google Ad Grant program is utilized by Caritas to promote job openings at their facilities and partner organizations as well as online donations. Using highly targeted ads they they are able to reach those specifically seeking to donate or find work in their geographic location.

 

Impact of Google Ad Grants

When large numbers of refugees from the middle east began to reach Germany in late 2015, many of them required immediate help. This is when Caritas began taking advantage of the Google Ad Grants program. Caritas was able to take advantage of major increases to online traffic during a key time for their organization. Considering the unique situation, it was a critical time to increase donations and applications in order to help the surge of people in need. In comparison to five years prior, in 2015 Caritas experienced as increase in 646% increase in online donations as a result of consistent increases in online traffic.

 

Learn about how we can help your organization take advantage of this incredible program HERE. 

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