The Google Ad Grants program has helped non-profits around the world improve their awareness while simultaneously producing results. Whether in the form of website visits, donations or any other form of conversion, $10,000 USD a month in FREE ad spend is sure to make an impact on organizations of all shapes and sizes. Are you a non-profit? There is $120,000 a year waiting for you.
The We Care Animal Rescue Centre of Napa Valley, California works to promote and maintain the wellbeing and safety of animals by providing adoption services for cats and dogs without homes. The organization relies entirely on private donations and fundraising efforts to fund their operations. The We Care Animal Care Centre provides a second chance for many displaced pets.
Impact of Google Ad Grants
In 2015 the We Rescue Animal Care Centre launched a new website to increase both functionality for adoption services and community awareness through online engagement. Through the implementation and management of targeted Google search ads, the We Rescue Animal Care Centre was able to increase their online traffic by 350%. The impact of the Google Ad Grants program enrollment was an increase in adoptions and applications to volunteer of 125% with a click through rate of 3.51%, over three times the average. They have been able to increase adoptions and donations, attract new volunteers, and substantially improve the awareness of the local community.