As a business owner and marketer, Hubspot has had a massive influence on the way we operate our business and deliver value for our customers. Hubspot reigned in the rise of inbound marketing, which was a huge upgrade and shift from the way people are used to being marketed to. So what is inbound marketing?
Inbound marketing focuses on attracting customers through great content and touchpoints that are relevant and informative — not interruptive. Instead of receiving cold calls or having expensive advertisements thrust at you, inbound marketing allows potential customers to find you through channels like blogs, search engines, and social media.
Unlike outbound marketing, inbound marketing does not need to fight for potential customers attention. By creating content designed to address the problems and needs of your ideal customers, inbound marketing attracts qualified prospects and builds trust and credibility for your business.
Inbound marketing is not some fluffy process or buzzword. It has a distinct methodology that is proven to be effective. You can see that methodology depicted below:
Our team at SixFive loves inbound marketing and will continue to build our company around valuable content. Today, our founder, Tyler Bryden is sharing a Facebook Live video on our page here as he goes through Hubspot’s annual “State of Inbound Report” which can you can find on their dedicated site.
If you don’t want to give away all your information to them just yet, we have also made it available for download here: State of Inbound 2017. Check out the video above to see some great insights from the report.
And, if you are looking for some support building inbound marketing in your business, connect with us and we are happy to help.